Social Active Day

Solidarity in action: In 2024, a total of 14,398 employees from 48 companies and 20 countries took part in Social Active Day.

At Austria’s largest international insurance group, the Vienna Insurance Group (VIG), employees volunteer one day of their time to help people in need. This special day is called Social Active Day and was initiated in 2011, in the midst of the financial and economic crisis, by VIG’s main shareholder, Wiener Städtische Versicherungsverein. The range of activities that employees engage in on Social Active Day is diverse, and the opportunities to get involved are as varied as the people who lend a hand. Social Active Day is more than just voluntary work — it is a strong sign of social cohesion. In addition to traditional social assistance activities, such as helping out at a social market, cooking for the needy, serving soup to the homeless, or visiting nursing and senior care facilities, refugee shelters, or neighborhood centers, there are now also “green” Social Active Days, which focus on protecting the environment.

In addition to traditional social assistance activities, such as helping out at a social market, cooking for the needy, serving soup to the homeless, or visiting nursing homes, senior centers, refugee shelters, or neighborhood centers, there are now also “green” Social Active Days. These days are all about protecting the environment, whether through litter collection campaigns, gardening, or activities with sustainable added value.