Ringturm celebrates Moldovan joie de vivre
Sarmale and happiness in your own hands: Moldova's Biennale representative, artist Pavel Brăila, is the designer of this year's Ringturm wrapping, "Your Happiness is in Your Own Hands".
Work on the facade of the Ringturm is now under way, and in just a few weeks the building will be transformed into a 4,000m2 canvas showcasing contemporary art from Moldova. Titled "Your Happiness is in Your Own Hands", this year's artistic wrapping is the work of Moldovan performance artist Pavel Brăila, who is also representing his home country at the 2026 Biennale in Venice. For the 18th time, the headquarters of CEE's leading insurance group, the Vienna Insurance Group (VIG), is being wrapped with an artistic covering – made up of 30 printed netting sheets, each around three metres wide and up to 63 metres long. "The Ringturm wrapping serves as a beacon that symbolises our commitment to international support for the arts, as well as our dedication to bringing countries together, strengthening networks and working across borders. Through the medium of art in public spaces, this year's artistic covering acts as a visual bridge between Vienna and Chișinău, and underlines just how closely knit our international group is," explained Robert Lasshofer, Chair of the Managing Board of Wiener Städtische Versicherungsverein, the main shareholder of the Vienna Insurance Group (VIG).
Symbol of solidarity
The Vienna Insurance Group’s presence on the Moldovan market dates back to 2014. "We have had a successful presence in Moldova with Group company Donaris for 12 years now. And last year we sent out another signal illustrating the depth of our commitment through the acquisition of MOLDASIG. Our aim is to spur the Moldovan economy through our continued development of the insurance market. Against this backdrop, we are absolutely delighted that over the summer the Ringturm will serve as such a positive and vivid expression of Moldova's cultural diversity. And as a beautiful symbol of the Group's particularly close ties with the country," commented Peter Höfinger, Deputy CEO at VIG and Country Manager for Moldova. With a market share of around 12%, Moldovan VIG Group company DONARIS is one of the top five insurers in the country. It offers vehicle, home, accident and health insurance, as well as corporate insurance, tailored to its customers' needs.
